Traditionally colour meanings are fairly intuitive; most people will feel colours represent or project the same emotion. If you are racing along in black, you project an air of mystery and mastery. In British racing green you are the epitome of mature elegance, whereas red is bold and blue projects trustworthiness and integrity.
Of course, unless you purchased a brand new vehicle, you may not have had much choice when it came to what colour your car is. You might have also chose the colour for practical reasons – a neutral shade to help it sell easily later on, or a bright colour to make you as visible as possible on the road. But even if you hand-picked the exact shade of tangerine, these colour cues aren’t to be taken too seriously. Have fun using the chart below to see what your car colour says about your personality, or to help you choose the shade of your next new vehicle.
|Red||Energy, passion, action, ambition and determination – this is a car for the go-getters of the world.|
|Orange||Social communication and optimism.|
|Yellow||Cheerful yellow indicates a positive mindset.|
|Green||Balance, growth and self-reliance. Green is also related to nature, so may indicate an eco-friendly car owner.|
|Blue||Trust,peace, loyalty and integrity. Blue is a practical colour that represents stability and calmness.|
|Indigo||Representing intuition and idealism, introspective indigo indicates creativity and connection to a higher consciousness.|
|Purple||Imagination, creativity and individuality.|
|Turquoise||Communication and clarity of mind.|
|Pink||Unconditional love and nurturing.|
|Magenta||Universal harmony and emotional balance, spiritual yet practical, encouraging common sense and a balanced outlook on life.|
|Brown||Friendly yet serious, brown is a down-to-earth colour that relates to security, protection and comfort. Style and trendiness isn’t the upmost consideration for this car owner – it’s all about practicality and making a good, solid investment.|
|Grey||Compromise - being neither black nor white, it is the transition between two non-colours.|
|Silver||Silver is related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and mysterious.|
|Gold||Success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, gold implies affluence, material wealth and extravagance.|
|White||Pure, the colour of perfection. Modernity, purity, innocence, wholeness and completion.|
|Black||The colour of sophistication and power, black cars are indicative of luxury. Black also represents the secretive and the unknown, creating an air of mystery.|
The latest global surveys on the topic say white has become the predominant car colour of choice, accounting for 22 per cent of sales among new car buyers. Black comes in second with 19 per cent of buyers preferring sophisticated mystery, while silver takes out third place.
Bolder colours like blue and red – though vastly more popular in previous decades – only make up a sliver of the popularity pie chart now. Red remains an eye-catching symbol of confidence as the fifth most popular choice in recent years, while green hasn't held widespread popularity since its peak in the mid-90s.
Although statistics tell us that neutral colours fare better when it comes to reselling your vehicle, they are also a reminder that we are obsessed with modern electronics. Silver was a dominant colour choice through the start of the millennium, such as with stainless steel appliances, signalling all things hi-tech. Now we are looking to match our cars to our smart phones with Apple's iPhone heralded as a huge design influence. White, black and silver are the most popular colours for sleek, understated symbols of status.
White cars can show dirt more easily, but they have lower crash rates than black cars, due mostly to the fact that they are more visible in daylight. If you're put off by thinking that white seems like a conservative choice, consider that you're less likely to get tired of it in five years.